Long Mixed Drinks

Why sweet will be sour in 2014

11-Dec-2013 By Robyn Black

Unlikely as it seems, in an age where sweeter drinks rule, the taste of 2014 will be pickling vinegar.

Everything pub owners need to know about which drinks to stock this summer

29-May-2013 By Jessica Mason

If you’re looking for high sales, big margins and great flavours from your range of drinks, look no further. Using a mix of sales statistics from CGA Strategy and on-trade trend analysis, we look at which ciders, spirit beers and summer drinks are summer...

Choosing long mixed drinks for the summer

29-May-2013 By Jessica Mason

You can’t teach an old dog new tricks, but you can offer a modern take on a classic. Drinks are no exception to this, and licensees have plenty of options when it comes to reviving old favourites this summer.

Sprizzero heads to UK pubs

18-Jul-2012 By Robyn Black

A new Italian drink is making its way to UK pubs and bars in a move its distributors hope will create a whole new category of drinks.

Giants repeat long mixed drinks drive

01-Apr-2011 By Robyn Black

Following the success of last year's joint campaign, drinks giants Diageo and Coca-Cola Enterprises are joining forces to push long mixed drinks.

Britvic and Pernod mix it up at pubs

05-Nov-2010 By Robyn Black

Britvic and Pernod Ricard have joined forces to boost sales of long mixed drinks in UK pubs and bars.

Pressing for premium

19-Jun-2008

Pubgoers needn't choose the same old flavours — there are loads of new ranges out there The juice category has long moved on since the days of just...